Unveiling an Augmented Reality drive right from your Amazon box—Powered by VW's Taos SUV.

Each on-box campaign, designed with Amazon's proprietary INSITU tech, becomes an augmented reality experience for VW's new Taos SUV. Scan the QR code to enter a VW-themed world, where you can select from four musical environments to enhance your virtual drive. Engaging with the experience also grants you three free months of Amazon Music Unlimited. The campaign, created in partnership with The Community, helped VW reach younger, mobile-first Amazon customers customers during a peak traffic shopping timeframe.