Unilever affects offline behavior through effective, engaging content.

Unilever aimed to capitalize on its Final Four sponsorship to engage a male audience traditionally disinterested in its product category. Data revealed this demographic resonated with childhood nostalgia and gaming. Consequently, an '80s arcade-inspired game, Home Court, was developed initially for Amazon's Fire TV. Key insights from Fire TV metrics indicated an offline behavioral shift towards the brand. Although Fire TV didn't offer a direct purchase option, players were motivated to switch to desktop and mobile devices to buy the products. Subsequent versions for these platforms were then rolled out.