Michael has worked with many of the world’s most coveted brands and franchises. Through a career path spanning multiple industries, he’s directed brand launch and refresh initiatives from within global leading advertising firms, collaborated on album design and marketing concepts with Grammy winning musicians at premier record labels, and led the marketing efforts of award-winning game titles, including a seven-time world record breaking video game launch for Grand Theft Auto V at Rockstar Games—grossing $800 million in 24 hours and the fastest entertainment property to gross $1 billion.

In 2014, Michael joined Amazon to direct the CPG Household & Grocery team in innovating and productizing new advertising capabilities designed to help brands develop successful, data-driven, customer-focused e-commerce experiences—ultimately helping to grow the vertical into the most profitable for the division. During his tenure at Amazon, Michael also established, scaled, and nurtured the Trusted Creative Partner program into a global initiative—dedicated to training, guiding, and certifying brands and agencies across the globe on how to get the most out of Amazon Advertising.

In 2019 Michael co-founded KANE to address the need for specialized focus and institutional knowledge of Amazon in the advertising and marketing industry—working directly with industry-leading brands to reach a larger audience, target the right customers, reduce launch time, and increase ad performance.